Creating dialogue with your customers
Montreal Social media marketing is an important component of any business’s overall internet marketing strategy. It is also often misunderstood. With social media, you do not promote products and services directly rather you foster discussion and then listen to what people have to say about you and your industry. The closer you are to your clientele, the more you’ll increase your sales and the more loyal your clients will be.
of your brand’s voice.
As your full-service Montreal social media agency partner, we bring a strong competitive advantage to your social media marketing strategy. We deliver multiple results simultaneously, capitalizing on paid media, owned media, and earned media. Exceptional social media identities that build lasting results while addressing your immediate ROI are our trademark. We build engagement and brand loyalty, turning your audience into brand ambassadors. We select the right platforms, help you identify the right goals and the right performance indicators, while delivering a strong ROI.
Through our process, we combine elements of research, strategy, creative, and media planning/buying to deliver immediate ROI while building a long-term brand.
Each social media network is listed below, with details about what is included on a regular basis. We’re very flexible with what’s included in our Montreal social media packages, so if you’d like more of some things and less of others let us know and we’ll adjust as necessary. We are also flexible with your budget We are glad to work something out with you.
Regular reporting of our progress is included with all social media work. On a monthly basis, we’ll provide a comprehensive report that includes:
• Updated counts of likes, follows, etc. on each social channel.
• How much traffic each social channel sent to the client’s site.
• Sign ups/conversions coming from each social network
Most popular tweets, status updates, etc.
Notable interactions from reporters, large brands, bloggers, etc. Interesting stories the brand may be able to take advantage of.
We will post on your Facebook page on regular basis depending on your package. When you have an event or attend a trade show, just text or email us the pictures and who was there and we’ll do the rest!
Every piece of unique content that we write for you will be promoted on social media. Not only will this increase the number of people who will read this content, but it will improve your SEO as well.
INTERACTING WITH OTHER PAGES
To help catch the eye of complimentary, non-competing businesses. This will lead to more sharing of company content and status updates and introduce
people to the brand. We’ll interact with other pages on a daily basis.
INSTAGRAM is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook and Twitter
Posts are dependent on the package you select . We’ll constantly monitor for what the trending topics of the day are, as well as topics related to your business. GENERATING A
We can target people by who they’re following, what they’re posting about, where they’re located and what’s in their profile. Hashtag Creation and Management – We’ll keep a close eye on trending topics, and when appropriate, jump in on the conversation using the appropriate hashtag. This will help increase visibility of the company, as well as lead to more followers and interaction.
INTERACTING WITH POTENTIAL CUSTOMERS
We’ll monitor Instagram for people who are hashtagging your propert and/or similar topics to yours and engage with them (focusing on those with a large number of followers). This will help build awareness of the company, as well as build more followers.
Regular posts on the company LinkedIn page, which will reach those following it. Content should be from varying channels, which will help to promote interaction.
All blogs, articles and press mentions need to be promoted via the page. INTERACTION Following other LinkedIn pages, focusing on thought leaders in the small business realm and companies that are related to your brand, but are not your competitors. We’ll share their content periodically when it is the type of content that speaks to your audience.
LINKEDIN GROUP INVOLVEMENT
Joining in and engaging with members of LinkedIn groups. This will increase engagement from those not already following the company page and drive traffic back to the website. We will join group discussions. This includes promoting content from the site when appropriate.
LINKEDIN GROUP MANAGEMENT
Post once a week in each at least and jump into the discussions others are having when appropriate
You provide the budget and we manage the targeting, monitor-ing and reporting. This will allow your posts to reach individuals and business-es who aren’t already familiar with your brand, who fit into your target audience and will convert into leads.
Ocean Marketing is affliated with several large Instagram networks with over 4 million followers. We will constantly monitor for new networks that represent your brand and reach out to them. The term “influencer marketing” increased by 325% in Google searches over 2017. Making this the fastest-growing online acquisition method of the year. This trend is likely to continue in the future, as roughly two-thirds of marketing departments are looking to increase their budget for influencer marketing over the next year. The biggest platform for influencer marketing can be found on Instagram. Last year saw a whopping 12.9 million brand sponsored influencer posts. And that number is estimated to double in 2018, creating an estimated market size of nearly $1.7 billion.
THE IDEA BEHIND THIS PROMOTION METHOD is that by relaying a message to a handful of influencers, they will promote it to their immense networks. Creating a quick and effective approach to reaching a wide audience. It’s not hard to imagine how this makes influencers the ideal marketing tool for companies. They already have a large following at their disposal, which can be easily tapped into by sending out a message endorsed by a popular figure whose opinion they actually want to hear. In return, influencers profit from participating in these campaigns, either by being paid to post or talk about products, or being provided with free promotional materials. A great way to attract influencers is to either offer them a free service or product.