How to Write a Blog Post

10 Actionable Tips 1. Define Your Audience Specifically This is a very necessary first step. If you don’t lay a strong foundation, nothing that comes after will work in your favour. Deep dive into what you already know about your audience and research what they’re talking about online. What do they care about? What do…

What Is a Slogan?

Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words —…