Building Guest Confidence: Making Hospitality Safe

This week, eCornell had a webinar about a topic that many hoteliers are thinking about as they begin to reopen: building guest confidence during Covid-19. To understand both the current state and what the industry must do as a whole to get back on track, eCornell put together an expert panel that included David Sherwin,…

What Is a Slogan?

Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words —…