Search Engine Optimization

Search Engine Optimization and why its Amazing in 2023

Here’s a simple but effective fact: Your customers look online before making any purchases. Customers turn to search engines for information and product awareness for a variety of reasons, including questions, product comparisons, reviews about a particular item, or simply to test the market to see what is all available. Therefore, search engine optimization (SEO)…

Building Guest Confidence: Making Hospitality Safe

This week, eCornell had a webinar about a topic that many hoteliers are thinking about as they begin to reopen: building guest confidence during Covid-19. To understand both the current state and what the industry must do as a whole to get back on track, eCornell put together an expert panel that included David Sherwin,…

Inside the complicated world of the travel influencer

(CNN) — Amy Seder isn’t used to having the door slammed in her face. Her artfully posed Instagram posts of a glamorous life led in glamorous destinations has won her an army of online admirers that the travel industry is usually eager to embrace. But when she recently contacted one hotel in Italy hoping for a free stay in exchange for…

slogan

What Is a Slogan?

Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words —…

Essential Social Media Marketing Statistics for 2019

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included. Additionally, over the last two decades, it has risen as one of the primary marketing channels. With over 40% of the world’s population on social media, it’s critical your business devise an effective…