10 Actionable Tips 1. Define Your Audience Specifically This is a very necessary first step. If you don’t lay a strong foundation, nothing that comes after will work in your favour. Deep dive into what you already know about your audience and research what they’re talking about online. What do they care about? What do…
(CNN) — Amy Seder isn’t used to having the door slammed in her face. Her artfully posed Instagram posts of a glamorous life led in glamorous destinations has won her an army of online admirers that the travel industry is usually eager to embrace. But when she recently contacted one hotel in Italy hoping for a free stay in exchange for…
Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words —…
Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included. Additionally, over the last two decades, it has risen as one of the primary marketing channels. With over 40% of the world’s population on social media, it’s critical your business devise an effective…
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